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More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. Nick Jonas crashes the party. Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. Here you can watch all the best of. Will encouraging more consumerism by buying more Hellmanns save the planet? Mayor Fieri declares that Bud Light Seltzer Hard Soda has the loudest flavors ever, and his subjects obligingly act overjoyed, probably to avoid a brutal crackdown by Dear Leaders henchmen. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. Theres always that. The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. Were not certain, but it successfully appeals to the sloth in us. But it works, thanks to this commercials superbly comedic interplay between power couple Scarlett Johansson and Colin Jost. How overwrought, overthought and vainglorious. Jones! shouts an indignant Leslie. The commercials of the 2022 Super Bowl were all about electric cars, crypto, '90s nostalgia and good ol' fashioned star power. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? Hmmmm. Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. All of it made for an incredible USA TODAY Ad Meter, too. Around the table they exchange the usual pleasantries and some witty banter. 10 Best New Super Bowl Commercials 2022 Dalibor Truhlar 260K views 6 months ago February Jazz Music at Bookstore Caf Space Cozy Relaxing Winter Jazz Music to Reading, Study 4K Coffee and. Pringles, Lays, BMW, Planet Fitness, Hellmanns, Kia and Uber Eats were among the brands that shined during this years Big Game, More Super Bowl 2022 coverage from Ad Age, The top 5 most creative brand ideas you need to know about right now, Watch the newest commercials from Old Spice, Toyota, Ram Trucks and more, Toblerone is removing the Matterhorn from its packaging, Behind Clairols nostalgic partnership with Amazon Primes Daisy Jones & The Six, Super Bowl ads get another failing grade for director diversity, Meta introduces AI tool as chatbot interest grows, The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly, How Ulta Beauty is avoiding the de-influencing trend, Top 5 food and beverage marketing ideas to know about right now, Watch: Wieden+Kennedy global CEO on the agency's plans, new business across the industry and more, Apple should allow Lauren Fry to be more active in the industry than its other execs, advertisers say, How the pandemic damaged creativityand why remote work is only part of the problem, Watch all the Super Bowl 2022 commercials, The best and worst Super Bowl ads, reviewed, See all of Ad Age's 2022 Super Bowl news and analysis, Super Bowl ads show limited diversity and inclusion progress, Listen to music from Super Bowl 2022 commercials, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, See the NFT cameo in Bud Light Nexts Super Bowl ad, Prank Bud Light Next website gets taken down, Listen to music from Super Bowl 2022 commercials, Super Bowl ads show limited diversity and inclusion progress, How Avocados From Mexico is using the Super Bowl to acquire first-party data, Zendaya sells seashells in Squarespaces Super Bowl commercial, Watch DraftKings daring Super Bowl commercial, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Behind the Super Bowl electric vehicle ad blitz, Why the 2022 Super Bowl makes sense for travel brands, Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Inside Metas Super Bowl commercial for the metaverse, Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic makes Super Bowl debut with womens health message, See people eat all the wrong things in Uber Eats Super Bowl ad, Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial, Watch: Caesars Sportsbook unveils its Super Bowl commercial, Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Morgan Freeman stars in Turkish Airlines Super Bowl spot, The social media power of Super Bowl commercial celebrities, Gillette is back in the Super Bowl for first time in 16 years, Another crypto brand enters Super BowleToro the latest in a crowded field, See Bud Lights Super Bowl ad starring Guy Fieri, Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, How crypto brands showed up in Super Bowl 2022, The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches, See Pringles Super Bowl ad featuring a determined snacker, Why Super Bowl viewers will see more health and wellness commercials, How COVID testing brand Cue put together a Super Bowl ad in 8 days, See Mike Myers play Dr. Cue a montage of flashback scenes that get darkly funny fasta hospitable kidnapper and a zombie ghost lady feature prominentlyand of course always include a bag of Lays as a sight gag. - In a one minute and 30-second ad for the Amazon Alexa, celebrity couple Scarlett Johansson and Colin Jost imagine a life if their Echo devices could read their minds. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. Eugene Levy in Nissan's "Thrill Driver". But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. But fans of Dr. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. From an Uber Eats ad starring Gwyneth. Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. 1. And the ads certainly didn't miss the proverbial mark. The commercials -- which cost $6.5 . But if thats the case, we can forgive Uber Eats. Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) But still, point well-taken. 1:23. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. This button displays the currently selected search type. This spot is so good it almost makes us forget that you, too, are selling something. Busch Shelter (2023) Busch's 2023 Super Bowl ad is parody at its finest. This one gives us chills. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. More from Ad Age: See Bud Lights Super Bowl ad starring Guy Fieri. It . What could possibly go wrong? In General Motors Big Game spot, Dr. By Super Bowl trends have always mirrored the cultural mood. Says McGregor: I doubt that any one of us will look back at our lives and think I wish Id bought an even thinner TV, found a lighter light beer or had an even smarter smartphone. Do you think any of us will look back on our lives and regret the things we didnt buyand as he opens a stage door and steps out onto a sun-drenched beachor the places we didnt go? Bravo, Expedia. This is one weird-ass fever dream of a commercial. Ad Age and Creativity Staff Watch every star-studded 2022 Super Bowl commercial. CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. But neither performer is actually shown, despite the fact that they presumably dont come cheap. The best Super Bowl 2022 commercials: The ads that scored a touchdown. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. Plenty of brands threw their high-priced hats into the ring. Were not sure how Wallbox figures electrocution is funny, but were not amused. On Sunday, the streaming company dropped a Super Bowl 2022 ad featuring Awkwafina and over two dozen actual, animal goats running around the Disney+ offices, which are revealed to be the home. Then again, this delightfully lethargic message couldnt be better-timed for Super Bowl viewers beached on the sofa with a bag of chips and a six-pack of, well, whatever was closest. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. Are you a print subscriber? Its Rashida Jones. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Frito-Lays message is clear: These snacks are flamin. To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. All-electric? A teaser released on Jan. 19 confirmed Megan Thee Stallion as the star in the wild. Paralympian Brian McKeever and his older brother Robin are featured in this vehicle manufacturer's inspiring commercial. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. Adrianne Pasquarelli Super Bowl Sunday will be, per usual, jampacked with ads. Skechers could have saved a bundle and run this spot on The Price Is Right.. Thanks for warning us, Wallbox. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. When expanded it provides a list of search options that will switch the search inputs to match the current selection. But while the scenery is familiarthe gritty turnpike, the belching smokestacks, Satriales Pork Storethis ride is different. Either its in-your-face artiness/edginess works for you, or it doesnt. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. The 2022 Super Bowl will air Sunday, Feb . As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". Not so hot. While many look forward to Super Bowl Sunday because they enjoy football or love watching the halftime show, there is a whole other subset of the American population that tunes in just to check out the new commercials.. During Sunday's game, one of the ads that created the most buzz was a one-minute spot for Flamin' Hot Doritos and Flamin' Hot Cheetos. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. More from Ad Age: See Mike Myers play Dr. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. Judann Pollack (Judy) is executive editor of Ad Age. The top 10 Super Bowl commercials that have already generated the most buzz online this year. Virtual miniature NFL legends come to life in this commercial by the league. Er, actually, it was the Celebrity Bowl! The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. in the same situation. Until now we hadnt even thought about car charging devices being dangerous. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. With its tagline, Well drive you happy, the brand seems to be accepting some responsibility for having triggered this womans crisis, but its obvious she was a basket case even before she encountered Carvana. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. Wilson Wong is a culture and trends reporter for NBC News Digital. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. Americas got a serious problem, and Im gonna get it off my chest. Cue the sight gag: The country great pulls a smartphone out of her bra and proceeds to tell us about 5G phones trapped on limited 5G networks. Tragic! The ad did well on its own account, winning the #4 best commercial of the game, according to the USA Today Ad Meter poll. Watch the Doritos and Cheetos ad from Super Bowl LVI. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . More from Ad Age: Watch DraftKings daring Super Bowl commercial. Speaking of identity crises, this ad has no idea what the hell it wants to be. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. But it also drives home that message with subtle parodies of famed Big Game commercials. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). The storyboard for this commercial must look like someone mixed cole slaw with confettiand then spilled glitter and sawdust on it.